RESULTS

iHeartMedia’s Milwaukee radio stations specialize in effective advertising campaigns. Here’s what businesses say about working with iHeartMedia.

Callen Construction Inc

Objective:
Callen was looking for a creative interactive way to get their brand to be top-of-mind during March Madness and generate new home improvement enthusiast leads for the spring season.

Solution:
They sponsored the Mark Belling Bracket Challenge– which was promoted on-air, online and on social media over the course of two weeks.

Benefits:
Massive reach, interactive content, emotional resonance.

Results:

• 5,819 Entries
• 5,131 Bracket Completions
• 96 Registered Emails Leads
• 96 New Phone-Numbers to Contact

Calico Corners

Objective:
Calico was looking for a way to target millennials during the Back-To-School shopping season and generate new home improvement enthusiast leads for the spring season.

Solution:
They invested in an iHeartMedia SLATE Program focused around a “DIY campaign” that integrated Targeted Audio, Sponsored Facebook posts, and broadcast to promote their hottest brands in their annual August sale.

Benefits:
Hyper-targeted reach, interactive content, emotional resonance.

Results:

• Over-delivered 300+ impressions to target audience
• .78% CTR
• 393 Clicks
• 7 organic impressions through comments, likes, shares

Engine and Transmission Exchange

iHeartMedia-Milwaukee Leveraged the POWER of an On-Air Personality Endorsement to drive RESULTS!

Situation:
Calico was looking for a way to target millennials during the Back-To-School shopping season and generate new home improvement enthusiast leads for the spring season.

Marketing Plan:
iHeartMedia Milwaukee used a key on air personality to deliver a consistent year long message highlighting the trust factor when using a repair service for the first time.

Results:
Engine and Transmission Exchange is in its 4th renewal year.

Milwaukee County Energy Assistance

iHeartMedia-Milwaukee Leveraged Its Six Station Cluster to Drive Social Outreach for the Milwaukee County Energy Assistance Program

Situation:
MCEA wanted to extend their message to our listeners in an engaging way to drive them to their website.

Marketing Plan:
Target listeners and their friends organically via Facebook Boosts across all six stations through desktop and mobile channels.

Results:

• 3,021 Adults 18-54 reached over a 14 day period
• 228 Engagements
• 12 Shares

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